The special world of mine industry is one that does not get much that none of their internal participants. The current news business rarely includes this interesting and constantly evolving sector. But recently, the UK Broadsheet, The Guardian published a piece in a successful world record sales of $ 35 million a rough diamond discovered in South Africa instead of Cullinan, by Petra Diamonds. Chief executive Johan Dippenaar, was photographed holding a monster of 507 carats, with a wide smile on his face. Yes, I want to smile.
However, as reported in the profiles for the first time in this business, the current market is struggling with lean, cash-strapped times and is a drop in the volume of stones in the market to reflect this. DeBeers a net loss of over $ 36m for 2009, but issued a statement last month suggesting that demand for rough stones arose, and really start moving. New, developing markets China and India are offsetting the decline in Western Europe and the U.S.
De Beers, Petra and other key companies also realize that the battlefield of the real business is related to the development and commercialization of desire in the retail level. Driving demand is a difficult task, and done even more for luxury goods like diamonds. The managing director of De Beers, Gareth Penny, was quoted in the press this year saying: "The strategy for future needs should be driven by consumer enthusiasm for the retail." The key words, I think, is excited. Good news, like, after the discovery of the Cullinan mine is a much needed elixir after the last twelve months the rocky economy.
The industry, however, requires more than marketing. You also meet a long-term vision on how to deal with a limited supply of gemstone, and changes, to the east of consumers. One of the emerging players in the business, Paul Ekon, also sees a shift in public and understanding and reputation of the company is very important, "good public relations and the ability to engage consumers in a proper way things that need improving. From a mechanical standpoint, the industry is often still mired in bureaucratic disputes and legality, when it should focus on creating a buzz, or the need for diamonds and fine jewelry. " must occur at the level of customers.
What people like Penny Ekon and identify the need to have a consistent presence in countries like China. And do it quickly. This is a real marketing emulate shift - away from the spotlight in the U.S. (the biggest retail market). Although worldwide economic recession, China accounted for almost 15% of retail sales last year, and this is only the beginning. It will take creativity, sensitivity and speed to embrace economic approach to the east. However, for companies that can come early, and create a buzz "needed it around the natural resources, the long-term stability and profitability is more likely. After all, you only see smile on his face a man holding a diamond, to realize that it is a business that is always in demand.
Rabu, 28 April 2010
Jumat, 23 April 2010
Type rings engagement - the diamond cut is the best?
Engagement rings represent a promise of feelings and desires to marry. These are intended to use for life. So naturally, want to buy an engagement ring best. And that usually means buying the best diamond you can. So what mine cut is best for a ring of engagement?
It is really like asking: "How long is a piece of string?" The answer depends on many variables are not available to answer that.
In essence, the "best" cut depends on what we mean by the term better.
The best cut in absolute terms
The cut of a diamond actually refers to how well a diamond is cut with facets. Some diamonds are cut with more precision than others. A Diamond Report già classification verification of the quality of the diamond cutting and marks as Ideal or Excellent, Very Good, Good, Fair or Poor. Diamonds with a cut classified as ideal or good diamonds are more valuable and therefore the best cut, regardless of the diamond.
For best maximum sparkle cut
If diamond is considered the best to be one of the best shine, then you need to buy a round brilliant cut white diamonds with the best clarity and cut can pay points and classification with a solo set.
When away from a round brilliant cut, the amount of light is reduced. This is because the different facets of different shapes of diamonds. A great marquis cut, for example, it may seem that is a shadow in the middle in the form of a bow tie! However, if you are looking for the best shine, prevent emerald cut diamonds for their face gives them the least amount of shine.
The best cut of individuality
Round brilliant cut white diamonds represent a large percentage of cracks diamond engagement ring. Some estimate that up to 75% of all gem quality diamonds sold. So if you want something to show your personality, the round brilliant cut cut was the worst for you! In this case, a stylish cut as a marquise, heart, or even billions of an emerald is the best cut.
Best cut for you
You alone can decide the best cut diamond engagement ring. Buying diamonds is all about the personal views of the gemstone. After all, engagement ring bought not only by its investment value! So finding the best clarity, the best color diamond highest court afford. After that choose a way that you feel like it. You will have the best cut diamond engagement ring!
It is really like asking: "How long is a piece of string?" The answer depends on many variables are not available to answer that.
In essence, the "best" cut depends on what we mean by the term better.
The best cut in absolute terms
The cut of a diamond actually refers to how well a diamond is cut with facets. Some diamonds are cut with more precision than others. A Diamond Report già classification verification of the quality of the diamond cutting and marks as Ideal or Excellent, Very Good, Good, Fair or Poor. Diamonds with a cut classified as ideal or good diamonds are more valuable and therefore the best cut, regardless of the diamond.
For best maximum sparkle cut
If diamond is considered the best to be one of the best shine, then you need to buy a round brilliant cut white diamonds with the best clarity and cut can pay points and classification with a solo set.
When away from a round brilliant cut, the amount of light is reduced. This is because the different facets of different shapes of diamonds. A great marquis cut, for example, it may seem that is a shadow in the middle in the form of a bow tie! However, if you are looking for the best shine, prevent emerald cut diamonds for their face gives them the least amount of shine.
The best cut of individuality
Round brilliant cut white diamonds represent a large percentage of cracks diamond engagement ring. Some estimate that up to 75% of all gem quality diamonds sold. So if you want something to show your personality, the round brilliant cut cut was the worst for you! In this case, a stylish cut as a marquise, heart, or even billions of an emerald is the best cut.
Best cut for you
You alone can decide the best cut diamond engagement ring. Buying diamonds is all about the personal views of the gemstone. After all, engagement ring bought not only by its investment value! So finding the best clarity, the best color diamond highest court afford. After that choose a way that you feel like it. You will have the best cut diamond engagement ring!
Sabtu, 17 April 2010
Cushion cut rings engagement - a symbol of eternal love
Planning to get married? If you are ready and willing to do so, then why not? If you love your partner so why not ask the million dollar question? If you stop then it will most probably not say the magic words that he has less to hear from you.
Some people actually think deeply about the established. Marriage is a responsibility and requires partners to think and act maturely. As we enter this new chapter is not really a joke that's why some couples prefer to marry if they are stable, when they are mature enough to handle the situation and, finally, these are prepared and ready for the big responsibility they expected.
Asking a woman to get married is hard for some people. The idea is fear declined and a smaller increase in strength. But when you really love and that you are ready to spend your life with him, then ask her out and say the magic words. But of course, you have to have an engagement ring first.
Many great promise ring can select a different jewelry store or mall. Some are simple, elegant, conservative, and rings with a sense of each diamond is placed in it. If you really love the girl of your life, I want to give anything to see the fun. And certainly be very happy when he sees the cushion cut diamond in your hand while you propose to him. The ring will symbolize your eternal love for him.
Cushion cut rings the engagement ring of mines, which is designed as a cushion with rounded corners. It seems swollen and is very attractive. It is known that the candlelight diamond because of the sparkle and shine it gives. And extent, the ring is still very popular and one of the most sought after ring designs in almost all parts of the world.
When you purchase them as your engagement ring, is very important to pay attention to every detail of the ring. Almost everything we buy, always ensure that consists of best quality at best. Same goes for buying rings engagement, may be only a small thing, but the value is priceless. That is why checking the quality of the band, and details will be very useful.
The first thing to consider when planning to use the cushion cut ring as a ring of engagement is the facet. It is best to choose a larger garden this way will form a small part and rest is bright indeed. The larger the gem stone, the greater the facet.
Another thing to consider two Pins. Teeth are mined in the area. We assure ourselves that secures the diamond teeth very well. Because if it guarantees the diamond properly, you will likely end up showing a diamond ring unless people love you.
If her husband is a lover of antiques, and then offers a cushion cut antique rings engagement is the best for him. The amount of ring is very high and that is actually part of a ring. It goes to show that people love is also one of a kind, unique and useful, once you propose and show ring cushion cut.
Some people actually think deeply about the established. Marriage is a responsibility and requires partners to think and act maturely. As we enter this new chapter is not really a joke that's why some couples prefer to marry if they are stable, when they are mature enough to handle the situation and, finally, these are prepared and ready for the big responsibility they expected.
Asking a woman to get married is hard for some people. The idea is fear declined and a smaller increase in strength. But when you really love and that you are ready to spend your life with him, then ask her out and say the magic words. But of course, you have to have an engagement ring first.
Many great promise ring can select a different jewelry store or mall. Some are simple, elegant, conservative, and rings with a sense of each diamond is placed in it. If you really love the girl of your life, I want to give anything to see the fun. And certainly be very happy when he sees the cushion cut diamond in your hand while you propose to him. The ring will symbolize your eternal love for him.
Cushion cut rings the engagement ring of mines, which is designed as a cushion with rounded corners. It seems swollen and is very attractive. It is known that the candlelight diamond because of the sparkle and shine it gives. And extent, the ring is still very popular and one of the most sought after ring designs in almost all parts of the world.
When you purchase them as your engagement ring, is very important to pay attention to every detail of the ring. Almost everything we buy, always ensure that consists of best quality at best. Same goes for buying rings engagement, may be only a small thing, but the value is priceless. That is why checking the quality of the band, and details will be very useful.
The first thing to consider when planning to use the cushion cut ring as a ring of engagement is the facet. It is best to choose a larger garden this way will form a small part and rest is bright indeed. The larger the gem stone, the greater the facet.
Another thing to consider two Pins. Teeth are mined in the area. We assure ourselves that secures the diamond teeth very well. Because if it guarantees the diamond properly, you will likely end up showing a diamond ring unless people love you.
If her husband is a lover of antiques, and then offers a cushion cut antique rings engagement is the best for him. The amount of ring is very high and that is actually part of a ring. It goes to show that people love is also one of a kind, unique and useful, once you propose and show ring cushion cut.
Minggu, 04 April 2010
Rings engagement - Perfect way to show your love
In general, when the day of entry is closer to the mind of Couples are full of excitement. And there are many reasons to get nervous, but the most common reason is that if the woman is like engagement ring selected or not.
Rings engagement is an important commitment and also an important aspect of his life, especially the lives of women. The ring gives women a sense of belonging, security and also ensures that love is real.
You can see the rings engagement with a different style, metal, design, stone, and size of the price. But the most common and popular stones used for the ring of engagement is the diamond. Diamonds are not used for fill, but also for wedding and anniversary ring. And the reason is that diamond is a woman look beautiful and management of power to melt the heart. However, the diamond ring, because of high prices before they are used by people only upper class. But the passage of time as things are changing and technology is looking so great. People these days want to buy things online. Online shopping is becoming very popular.
And now for online jewelry ring in mine of engagement within reach of ordinary people as well. Always remember that you are buying a ring once in life and therefore must be very special.
Normally when you buy diamond rings can be seen sparkle and shine and shine you'll see the same face of her husband too. But if you want to keep the spark of the ring of mine for many years, and then you need to take proper care of your ring. You should clean your diamond ring regularly and clean the ring can be mixed with liquid detergent and water can remove the dust with the help of soft toothbrush. After cleaning your ring on the rinse water and dry with a clean cloth.
Always remember that the diamond is the hardest substance and can scratch other jewelry. Therefore you should keep your diamond ring in a bag.
It is true that diamonds are forever, but you can stay forever if not handled only evil and take proper care of him.
Rings engagement is an important commitment and also an important aspect of his life, especially the lives of women. The ring gives women a sense of belonging, security and also ensures that love is real.
You can see the rings engagement with a different style, metal, design, stone, and size of the price. But the most common and popular stones used for the ring of engagement is the diamond. Diamonds are not used for fill, but also for wedding and anniversary ring. And the reason is that diamond is a woman look beautiful and management of power to melt the heart. However, the diamond ring, because of high prices before they are used by people only upper class. But the passage of time as things are changing and technology is looking so great. People these days want to buy things online. Online shopping is becoming very popular.
And now for online jewelry ring in mine of engagement within reach of ordinary people as well. Always remember that you are buying a ring once in life and therefore must be very special.
Normally when you buy diamond rings can be seen sparkle and shine and shine you'll see the same face of her husband too. But if you want to keep the spark of the ring of mine for many years, and then you need to take proper care of your ring. You should clean your diamond ring regularly and clean the ring can be mixed with liquid detergent and water can remove the dust with the help of soft toothbrush. After cleaning your ring on the rinse water and dry with a clean cloth.
Always remember that the diamond is the hardest substance and can scratch other jewelry. Therefore you should keep your diamond ring in a bag.
It is true that diamonds are forever, but you can stay forever if not handled only evil and take proper care of him.
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