Creating a desire of mine industry

The special world of mine industry is one that does not get much that none of their internal participants. The current news business rarely includes this interesting and constantly evolving sector. But recently, the UK Broadsheet, The Guardian published a piece in a successful world record sales of $ 35 million a rough diamond discovered in South Africa instead of Cullinan, by Petra Diamonds. Chief executive Johan Dippenaar, was photographed holding a monster of 507 carats, with a wide smile on his face. Yes, I want to smile.

However, as reported in the profiles for the first time in this business, the current market is struggling with lean, cash-strapped times and is a drop in the volume of stones in the market to reflect this. DeBeers a net loss of over $ 36m for 2009, but issued a statement last month suggesting that demand for rough stones arose, and really start moving. New, developing markets China and India are offsetting the decline in Western Europe and the U.S.

De Beers, Petra and other key companies also realize that the battlefield of the real business is related to the development and commercialization of desire in the retail level. Driving demand is a difficult task, and done even more for luxury goods like diamonds. The managing director of De Beers, Gareth Penny, was quoted in the press this year saying: "The strategy for future needs should be driven by consumer enthusiasm for the retail." The key words, I think, is excited. Good news, like, after the discovery of the Cullinan mine is a much needed elixir after the last twelve months the rocky economy.

The industry, however, requires more than marketing. You also meet a long-term vision on how to deal with a limited supply of gemstone, and changes, to the east of consumers. One of the emerging players in the business, Paul Ekon, also sees a shift in public and understanding and reputation of the company is very important, "good public relations and the ability to engage consumers in a proper way things that need improving. From a mechanical standpoint, the industry is often still mired in bureaucratic disputes and legality, when it should focus on creating a buzz, or the need for diamonds and fine jewelry. " must occur at the level of customers.

What people like Penny Ekon and identify the need to have a consistent presence in countries like China. And do it quickly. This is a real marketing emulate shift - away from the spotlight in the U.S. (the biggest retail market). Although worldwide economic recession, China accounted for almost 15% of retail sales last year, and this is only the beginning. It will take creativity, sensitivity and speed to embrace economic approach to the east. However, for companies that can come early, and create a buzz "needed it around the natural resources, the long-term stability and profitability is more likely. After all, you only see smile on his face a man holding a diamond, to realize that it is a business that is always in demand.

Type rings engagement - the diamond cut is the best?

Engagement rings represent a promise of feelings and desires to marry. These are intended to use for life. So naturally, want to buy an engagement ring best. And that usually means buying the best diamond you can. So what mine cut is best for a ring of engagement?

It is really like asking: "How long is a piece of string?" The answer depends on many variables are not available to answer that.

In essence, the "best" cut depends on what we mean by the term better.

The best cut in absolute terms
The cut of a diamond actually refers to how well a diamond is cut with facets. Some diamonds are cut with more precision than others. A Diamond Report già classification verification of the quality of the diamond cutting and marks as Ideal or Excellent, Very Good, Good, Fair or Poor. Diamonds with a cut classified as ideal or good diamonds are more valuable and therefore the best cut, regardless of the diamond.

For best maximum sparkle cut
If diamond is considered the best to be one of the best shine, then you need to buy a round brilliant cut white diamonds with the best clarity and cut can pay points and classification with a solo set.

When away from a round brilliant cut, the amount of light is reduced. This is because the different facets of different shapes of diamonds. A great marquis cut, for example, it may seem that is a shadow in the middle in the form of a bow tie! However, if you are looking for the best shine, prevent emerald cut diamonds for their face gives them the least amount of shine.

The best cut of individuality
Round brilliant cut white diamonds represent a large percentage of cracks diamond engagement ring. Some estimate that up to 75% of all gem quality diamonds sold. So if you want something to show your personality, the round brilliant cut cut was the worst for you! In this case, a stylish cut as a marquise, heart, or even billions of an emerald is the best cut.

Best cut for you
You alone can decide the best cut diamond engagement ring. Buying diamonds is all about the personal views of the gemstone. After all, engagement ring bought not only by its investment value! So finding the best clarity, the best color diamond highest court afford. After that choose a way that you feel like it. You will have the best cut diamond engagement ring!